• behance link icon
  • dribbble link icon
  • linkedin link icon
  • behance icon link
  • dribbble icon link
  • linkedin icon link

Fresh Juice Delivery Platform

showing a website interface

Snapshot

Who is Power Punch?

Power Punch is an online platform that simplifies the process of maintaining a healthy lifestyle. It allows users to order fresh, nutritious juices tailored to their daily needs, ensuring their daily dose of energy and health is just a click away.

My Contribution:

As a freelance UX/UI designer, I led the end-to-end design process, including research, strategy, and delivery. My contributions included conducting user research to understand pain points and preferences, designing intuitive wireframes, prototypes, and visuals that aligned with the brand, and creating a scalable design system to ensure consistency.

Role:

UX/UI design process and research

Duration:

10 weeks

Team:

Solo Project

S/W Used:

Figma, Google Suites, Zoom

Documents linked to this case study:

Project Overview

01

  • PROBLEM

    In today’s fast-paced world, people often struggle to maintain a healthy diet due to their busy schedules. Junk food becomes a convenient choice, leading to poor nutrition and long-term health issues such as stress, fatigue, obesity, and high blood pressure. Despite the known benefits of fruits and vegetables in maintaining good health, the lack of accessible, healthy options poses a challenge.

  • SOLUTION

    The objective of Power Punch is to offer a seamless solution for busy individuals to meet their nutritional needs. The platform enables users to:

    • Access detailed product information, including benefits and ingredients.
    • Choose juices based on their specific health requirements.
    • Place daily or weekly orders effortlessly.
    • Receive fresh juice delivered directly to their doorstep, promoting a healthier lifestyle.

Design Stretagy

02
  • Executive Intent

    This project is all about making users order their desired fresh juice. Users can browse and select the organic, fresh, and cold-pressed juice as per their choice. In addition to that, they can find product details, benefits, and ingredients for each juice bottle. Users can also read dietary and our juice-related questions.

  • Target Audience

    Professionals, students, housewives, those persons who are interested to make their life full of nutrition.

  • General Tasks

    Professionals, students, housewives, those persons who are interested to make their life full of nutrition.

  • Technology Constraints

    As of now, there are no technology constraints. In small-town we can have some network issue.

  • Cross Channels

    All platforms: IOS, Android, Web

  • Marketing/ Branding Goals

    Increase profits: To increase the sale of juice bottles and maintain a retention rate Leverage Social: People won't share content unless we will ask them so we should develop shareable content like graphics, infographics, and quotes. Publishing Content: To increase our credibility we can write an article, share videos Use referrals: We can use a referral program to increase brand awareness

  • Critical Success Factor

    There are so many platforms from where users can buy juice bottles but our goal is to provide users fresh, organic, and cold-pressed juice with all nutrition at their doorstep.

  • Major Competitors

    Suja, Jamba, Pressed Juicery

Quantitative Research

03

I conducted an online survey using Google Forms to identify patterns and common preferences among potential users. With participation from 34 respondents, the survey provided valuable insights that informed the research and design process.

"Curious about the insights gained from our survey and how they shaped the project? Click the button to dive into the details and explore the findings!"
Survey Statistics

Competitive Analysis

04
Competitive Analysis

User Personas

05
User Persona
"Interested in discovering the details of the second user persona and their specific needs? Click here to explore the insights!"
Another persona

Empathy Mapping

06

An empathy map is collaborative tool teams can use to gain a deeper insight into their customers.

Empathy Mapping
"Eager to understand the second empathy map and how it uncovers user thoughts and feelings? Click here to dive into the details!"
Another empathy map

User Journey Map

07

Based on user research, I created a Customer Journey Map to visually illustrate the user's flow through the application, from the initial interaction to completing a product purchase.

User Journey Map
"A user flow serves as a roadmap, guiding users from their entry point to the endpoint to successfully complete a task within the user interface."
User Flow

Wireframes

08

Paper wireframes were sketched to quickly visualize and iterate on initial ideas for the layout and functionality of the application.

Power Punch paper Wireframes

Visual Design

09

The visual design focuses on crafting an intuitive and aesthetically pleasing interface, ensuring users can seamlessly navigate and accomplish tasks while enjoying a cohesive and engaging experience.

Power Punch Visual Design
"Experience the interactive prototype to explore the seamless user journey and design in action—click to view it!"
Prototype

Key Takeaways

10

  • 01

    End-to-End Ownership

    As the sole designer, I experienced the full design lifecycle—from research and ideation to delivery. This enhanced my ability to independently manage multiple facets of the project, including prioritizing tasks, meeting deadlines, and maintaining design quality.

  • 02

    Communication Skills

    Collaborating with stakeholders remotely emphasized the need for clear and consistent communication to align on goals, expectations, and deliverables throughout the project.

  • 03

    Time and Resource Management

    Working independently required balancing creativity with efficiency. Developing a strategic approach to each design phase enabled me to deliver impactful solutions within the project constraints.